The Publisher Also Rises

It didn't come as a surprise to me to see that another major publisher is jumping on the eBook bandwagon. Harlequin, of course, launched their eBook divion, Carina Press, last year. Now Avon Books has started Avon Impulse, an eBook (with option for readers to get the books in print form if they prefer) program especially for fiction. Their 25% royalty rate on eBooks is considerably higher than the 6% or 8% being offered by some other places I won't name. In what I think is a stroke of genius, all unagented writers will now be required to submit through this imprint's website. Whether their manuscripts are ultimately chosen for Impulse or another imprint at Avon will be at editorial discretion.

Interested? Visit their website for more information. And good luck!

My prediction: Other publishers will follow.