Madison Avenue Strikes Again

This morning while driving to work (this contractor was late again, but hey, with everything on my plate right now I've got to cut back on something – I heard a commercial for an insurance company. The male announcer said something like, "We understand that you want to protect the things that matter most to you – your home . . . your car . . . your family."

A nice sentiment, but I think they got the order wrong . . really wrong. I don't think that most people would value their Buicks (or even a Mercedes, for God's sake) or their homes in front of the well-being of their loved ones. At least I hope not.

I'm amazed that one slipped by the advertising department.